Happy Friday Mavens! Check out some Beauty snippets from WWD. Have a Happy and Safe Labor Day weekend!
Nailah & Yvette
LAURA DELUISA LAROCCA WANTS TO spark a skin care gold rush.
The 41-year-old, who founded the Southern California makeup brand DuWop with Christina Bartolucci, has set out on her own with Rocca, a skin care line infused with 24-karat gold in a so-called Cellular Gold Complex. Rocca is priced from $75 to $150 retail and is scheduled for a September launch in Los Angeles’ Apothia at Fred Segal.
“Gold adds antimicrobial properties and anti-inflammatory properties,” said LaRocca. “It gives the products a kick — and it’s so pretty.”
Pangea Organics is helping make the case that organic skin care products have reached their tipping point this year. The Boulder, Colo.-based brand made its HSN debut Thursday, is launching next week at Harvey Nichols in Hong Kong, will hit Macy’s shelves in October and, in the spring, will enter Sephora stores in Europe. Pangea founder Joshua Onysko estimated the brand has tripled its distribution in the past year and will be available in 2,000 doors by the end of this year. He added that Pangea has experienced growth surpassing 650 percent in the past 20 months and expects to generate some $10 million in sales this year.
Demeter Fragrance Library, the company that brought fragrances named Dirt and Baby Powder to specialty stores, is now getting sweet on the mass market.
In addition to its signature offbeat fragrances, Demeter has the rights to several candy names, such as Jelly Belly, Necco and the Tootsie Roll master license, which includes Junior Mint and Dots. The latest candy license from Demeter is Hershey and will include Hershey’s Kisses, Special Dark, Reese’s Peanut Butter Cup and Jolly Rancher Green Apple. On the drawing board are scents based on Pop-Tarts.
Initially, the candy licenses were sold in retailers such as Urban Outfitters and victoriassecret.com, but are now being offered to major chains. The company expects to ship the sweet scents into mass doors in early 2009.
CLARINS FIRMING SERUM
Clarins USA is touting what it describes as a natural alternative to cosmetic procedures with the launch of Extra-Firming Tightening Lift Botanical Serum.
The product, which is rolling out now, also is aimed at bolstering Clarins’ key Extra-Firming franchise, while consolidating its hold on the serum category.
Although Clarins does not break out sales figures or budgets, industry sources calculate that the Extra-Firming stable of products generates an annual total of about $16 million at wholesale.