Tag Archives: cosmetics

Hello Kitty Mac Collection

MAC Hello Kitty Collection


So the rumors are true: According to WWD, MAC Cosmetics has teamed up with Sanrio Global Consumer Products to create a Hello Kitty color cosmetics collection.

The line will arrive on MAC’s Web site Feb. 10, in North American stores on Feb. 12 and into overseas stores in March.

“MAC has been mining pop culture since the brand was founded,” said John Demsey, group president of the Estée Lauder Cos. Inc. “This is a sexy and innocent fashion line, and a true MAC moment. In these times, everyone can use a little fun — and a little Kitty.”

“The partnership was a no-brainer,” said James Gager, senior vice president and creative director of MAC Worldwide. “We cater to people who love to play with makeup.”

While in many licensing partnerships, the licensor shops his or her property around, MAC went after Sanrio, Hello Kitty’s owner, to do the deal. “They had never done makeup before, and I was certain that all those women who already own a bit of Hello Kitty would also want to own branded makeup,” said Gager.

“We are thrilled to partner with a brand that shares the vision of offering an innovative, authentic and transforming experience to our loyal fan base,” said Janet Hsu, president of Sanrio. Sanrio’s worldwide retail sales of licensed products for 2007 is estimated at $5 billion.

While the 34-year-old Hello Kitty character is usually assumed to be a cat, she is actually a girl, according to Sanrio. And a girl without a mouth, so she “speaks from the heart,” the company said. “She may not have a mouth, but she’s going to sell a lot of lipstick,” cracked Demsey, noting that a waiting list for the items will go live on Jan. 7 at maccosmetics.com.

“To me, MAC Hello Kitty embodies the ultimate beauty icon,” said Jennifer Balbier, senior vice president of product development for MAC Worldwide. “She’s sweet and sexy, slightly edgy, and appeals to a wide range of customers. We wanted to reflect that through a sweet side, but also something slightly mischievous when it came to the colors. I started out by creating a palette of pinks, since they fit and always trend well in the spring. And this look is so much about the eyes that we did two eye shadow quads.” The Lucky Tom quad has violet blue, brown, gold and pink-coral shades, while the Too Dolly palette has mint, blue-silver, pale pink and magenta shades.

“We incorporated glitter eyeliners because she loves anything that twinkles, and we took the coral and hot pink theme and did pretty, poppy [colored] blush,” added Balbier.

While this collection is intended to have a sophisticated presentation, MAC hopes to appeal to younger fans with two shades of lip conditioners.

The Hello Kitty offerings fall into two collections: the Hello Kitty Colour Collection and the more high-end Hello Kitty Kouture. The bulk of the items are in the former category: six shades of lipstick with names like Fashion Mews and Strayin’, each $14; six Lipglass shades, each $14; and two tinted lip conditioners, $14.50 each; two eye shadow palettes, which each contain four shades and retail for $38; two shades of pigment are $19.50 each, and two Reflects Glitter stockkeeping units — one blue, one pink — are $17.50 each. Four Glitter Eye Liners, each $16.50, two shades of Beauty Powder, each $22; three shades of nail polish, each $11; a black mascara, $12, and false lashes, $12, round out the color offerings. Shades range from pinks and turquoises to lavenders and greens.

Hello Kitty Kouture is intended to be the high end of the collection. Two shades of Dazzleglass, each $28, each feature a reusable silver chain pendant with Hello Kitty outlined in white Swarovski crystals on black with a pink crystal bow. Sheer Mystery Powder, $90 and available in three shades, is packaged in a silver powder compact with Hello Kitty outlined in white Swarovski crystals with a pink crystal bow on a black background.

“We wanted to have affordable luxury and a high-low aspect, so it made sense to do the Hello Kitty Colour Collection and Hello Kitty Kouture,” said Demsey.

The Hello Kitty Colour items, a Petite Makeup Bag, $22, and a medium Makeup Bag, $35, will be in all doors, currently about 581 department and specialty stores in North America including Nordstrom, Bloomingdale’s and Macy’s, as well as MAC’s 138 freestanding stores in North America and at maccosmetics.com. Internationally, the items will be in 1,307 doors in 69 countries, including 296 MAC freestanding stores outside North America. Hello Kitty Kouture will be available at MAC stores and maccosmetics.com only. At the maximum, the collection will be available for eight weeks.

A plush doll, $42; purse mirror, $22, and three-brush collection, $49.50, will be available at MAC stores, Nordstrom doors and maccosmetics.com only. A mirrored key clip, $16; beaded bracelet, $34, will be sold in MAC retail stores and at maccosmetics.com only, and a tote, $45 and soft vanity kit, $55, will be exclusive to maccosmetics.com. These items are intended to animate the counter presentation and create an entire Hello Kitty world at retail, Gager noted.

While none of the executives would discuss sales projections, industry sources estimated that the limited edition MAC Hello Kitty collection could do upwards of $12 million in North American retail sales. That projection is slightly larger than that of the hit Barbie collection.

In-store visuals, shot by Nick Knight, show the polar opposite aspects of the collection. One is an image of a blonde model holding a black vinyl Hello Kitty doll, which will be part of the accessory line. The other visual is what Gager terms “more of a dominatrix creature.” The point, said Gager, is to show that makeup can be transformative. Makeup was done by Val Garland, with hair by Sam McKnight.

And Demsey promises the surprises aren’t over yet. “There will be more products to come in the next three months with this partnership,” he said.

What do you think of the partnership? Is Hello Kitty your ultimate style guru or do you think that grown women should get their makeup advice from something other than a cartoon kitten?



Cliche Cosmetics


I know we talk about big national brands a lot but I’ve always really enjoyed finding smaller, up and coming brands. So naturally I was excited when Jess, the founder of Cliche Cosmetics found me on Twitter.  She sent me over some lipglosses to sample.

(on a sidenote, I was cleaning out my purse the other day and found not 1, not 2, not even 3 but FOUR glosses and two lipbalms in my purse! So although I need another lipgloss like I need a hole in my head, I was still quite excited to receieve one more. Don’t judge me.)

Anyway, so I received my pretty little tube of Cliche lipgloss in Sugar Plum and immediately put in on . The gloss has a great minty smell and taste which I love. It went on super smooth and has a great shine to it but it is not goopy – my number one requirement for a gloss. Also, it was long-lasting and kept my lips feeling moisturized and looking glossy long after I applied. Sugar Plum, the shade that I tried out did not have a bold color to it so I would have to apply it over a lipstick to achieve a bolder lip but I think it’s great for an everyday lipgloss or if you’re more interested in a natural look.

Cliche Cosmetics is a full service cosmetics line and also has great collections of powders, tinted moisturizers, blush, shadows as well as an organic line. You can also pick up your essential brushes and makeup tools on their site.

Last, if you’re into inspiring stories of young entrepreneurs, Cliche also delivers. Jess, the founder started the company after being diagnosed with Thyroid Cancer at the age of 21. She focused all of her attention into launching her company while finishing up her degree in Communication (go Comm majors!) and completing makeup school. Wow – she’s definitely a Beauty Maven!

Check out www.ClicheCosmetics.com for more information on Jess and her fabulous line of cosmetics.


BTW – I’d be happy to review any beauty products you’d like. Just drop me a line! Also, If you’re on Twitter be sure to follow me at www.twitter.com/SafiyaBeauty

Lancome Oscillation

So it took forever but I finally got my Lancome Oscillation mascara (ok, it only took a week but patience is not my strong suit). Anyway, I was pretty psyched to see what all of the hubbub was about. After all, Lancome sold over 200,000 mascaras in less than 24 hours – not a small feat. 

I also just purchased a Flip Mino Video camera so I decided it would be much more fun to review Lancome’s Oscillation with a vlog. Check out my video review below!

Lady of the Night

Our friends in the UK have something to look forward to this fall. Illamasqua which will debut in October, is setting itself up as a makeup line for women looking to unleash their alter egos after dark.

“We’re positioning ourselves as a nighttime makeup brand,” said Kate Massarella, marketing and product director at Illamasqua, which is based in London. “That’s when you let your inhibitions go a bit and become what you want to be. “It’s about empowering women to self-express through makeup,” she continued.

For its launch, Alex Box, the brand’s artistic director, created four looks, each boasting bold colors and brazen attitudes. One of the looks — Twenties Berlin — is an ephemeral collection. Two seasonal collections will be introduced yearly.

Among the brand’s product lineup are four foundation textures, including 21 shades of rich liquid foundation, priced at $39.63, 110 powder eye shadow hues, which will retail at $23.78 and nail polish in 35 colors, priced at $17.83. There will also be makeup tools and fill-to-order compact palettes.

For now, Illamasqua will only be available in London as the brand plans to establish itself domestically before tackling an international arena. 

“It has the same energy as MAC when it first [started],” said David Walker-Smith, men’s and beauty director at Selfridges, of the brand. “We’re launching it in a big way.”

I can’t wait to see it!


Lashing Out

So last weekend I decided to experiment with false eyelashes. I went to my local salon and had natural length individual lashes applied. I really liked the look! Since it was my first time with fake eyelashes, it took me a bit to get used to them but after that I thought they were fantastic- it really elevated my whole look. And since my eyes looked like they were permanently made up, I hardly had to wear any other eye makeup. It’s definitely something I would try again. I’m thinking that next time I’ll try something way more dramatic. Here are some good false lashes to try:

Shu Uemura – False Lashes Luxe: Inspired by the mink false eyelashes custom-ordered by celebrities, this synthetic version features a criss-crossed design to provide the most voluminous lashes. Thicker at the roots, it tapers at the tips for luscious-looking lashes with a defined eyeline. Plus Shu Uemura has an incredible array of false lashes. From the very natural to complete fantasy!

Natural Lashes - False Eyelashes Luxe

MAC – 1 Lash: Natural length. Dense, full, slightly wispy look. M·A·C Lashes are handmade to exact specifications. Each pattern and design is perfectly shaped and arranged to give a striking effect, whether the look is natural or dramatic. Available in a variety of shapes and densities. If properly cared for, lashes can be reshaped or adorned if desired. 



Revlon – Lash Flares:  Add depth to your eyes with high intensity. Customize your eyes to look naturally beautiful during the day, or absolutely glamorous at night. Comfortable, weightless, waterproof- perfect lashes every time
Lash Flares™  Maximum Wear Individual Lashes
Go on and take your lashes to new lengths. Let us know how it goes!

Giorgio Armani Fall 2008 Collection



Giorgio Armani unveiled their newest collection for Fall 2008- The Python Palette. The palette has three eye shadow colors in one palette to create a sophisticated and distinctive look: grey taupe, dark iridescent grey and luminous grey pearl.

The palette also includes two new stunning Armani Silk lip shades. These sophisticated fall tones, a deep red and an elegant mauve, are perfect for a glamorous night out or for everyday use.

The Python Palette has a suggested retail price of $100.

The Fall Collection also features:

Blending blush duo (n°1 and n°2)
Giorgio Armani Beauty also presents two new blending blush palettes in two shades. Following the Giorgio Armani Beauty heritage in blending and layering, our renowned Micro-fil™ cream texture allows the blending blush duos to morph into fluid color on contact with the skin.  The result is soft, flushed color and subtle highlighting that sculpts the face.
The Blending blush duo palettes have a suggested retail price of $60.

ArmaniSilk (n°80)
This new shade is also available for a limited time in a gorgeous burgundy tone.
The ArmaniSilk Lipstick has a suggested retail price of $25.

The Fall 2008 Collection is available beginning September 2008 for a limited time online at www.giorgioarmanibeauty.com and at select fine department stores, including Saks Fifth Avenue, Neiman Marcus, Nordstrom, Bloomingdales and Barneys.

There’s a definite theme running along all of these upcoming Fall Collections. What do you think-are you giving them a thumbs up or a thumbs way down?


Shu Uemura Fall 2008 Collection


The long-awaited Shu Uemura Fall 2008 collection debuted on Friday and includes:
Duo Eye Shadow (limited edition): 3 variations violets, green/goldish bronze and green black/brownish bronze     






Glow On (limited edition): 3 shades (reddish pink, warm pink and pale pink)

Luring Powder (limited edition)

Rouge Unlimited Crystal Shine: 2 new shades (red and beige brown)

Nail Enamel Supplement Mineral: dark wine shade with silver and gold glitters