Kahina – Giving Beauty is a new organic skin care line with a huge heart! Read the press release below to learn more about this organic, luxe line based on Argan Oil and how it gives back to Berber women in argan co-ops.
“These women can’t even write their own names, yet they produce the most amazing product. It occurred to me that I could help them while creating a skin care line that really works and that women can feel good about buying.”- Katharine L’Heureux, founder, Kahina – Giving Beauty
Beginning with the Berber women of the argan cooperatives who provide the argan oil for Kahina, the company will donate 10% of the profits of all Giving Beauty products to the women who source the raw materials that form the base of its goods. As her first initiative, based on the wishes of the Berber women of the argan cooperatives, Katharine intends to build a preschool in the nearby village with the money raised through Kahina.
The Packaging Inspiration
As Katharine discovered on one of her visits to the cooperatives, most women of the cooperatives can’t even sign their own names. She found their efforts to write their names both beautiful and inspiring and decided to incorporate their signatures and marks into Kahina – Giving Beauty’s packaging design. Katharine chose to pay additional homage to the Berber women by naming her skin care line after the Jewish Berber queen and prophetess Kahina, who reigned circa 700 AD and successfully resisted the first Arab invaders. Kahina is a heroine to the Berber women and represents empowerment and vision for women worldwide.
Kahina – Giving Beauty’s product line includes:
Kahina Facial Cleanser: Organic argan oil, organic willow bark extract, organic honey and organic papaya extract combine in this gentle cleanser to cleanse away impurities and eliminate bacteria without stripping skin of its natural oils. SRP $51.00 for 200 ml
Kahina Serum: Extremely rich in fatty acids and beta-carotene, this restorative serum utilizes the recuperative properties of organic argan oil, boosted by organic sea buckthorn seed oil and organic coffee oil to heal and rejuvenate skin. Kahina Serum may be used after cleansing, either alone or beneath Kahina Facial Lotion, depending on the skin’s level of dryness. SRP $65.00 for 50ml
Kahina Facial Lotion: This light, unscented moisturizer combines high concentrations of 100% organic argan oil with other naturally beneficial ingredients, including sodium hyaluronate and organic shea butter, for a truly effective facial moisturizer for all skin types. SRP $59.00 for 50ml
Kahina Argan Oil: 100% pure argan oil – the ultimate beauty secret and the very heart of Kahina – Giving Beauty. Light and non-greasy, pure argan oil absorbs easily to give skin a radiant glow. This multipurpose wonder may be used to replenish moisture loss on face, hair and body. Kahina Argan Oil treats acne and other skin conditions naturally. SRP $79.00 for 100ml
Self described skin care junkie Katharine L’Heureux began her search for the perfect skin care regime at the age of 12 while rummaging through her mother’s cluttered bathroom cabinet in San Francisco. Her search ended over 30 years later on a journey to Morocco which has led to the creation of Kahina – Giving Beauty, her new organic skin care line intended for women like her who are looking for a simple organic skin care program that works and that women can feel good about buying. Kahina, which is based on 100% organic argan oil sourced from the women’s cooperatives of Morocco, is the first line of products to be released under the Giving Beauty label. Giving Beauty will source key ingredients from women’s cooperatives around the world and donate a portion of the profits to the women who work to provide the raw materials for Giving Beauty products.
The Purest Skincare for Naturally Beautiful Skin
Argan oil, naturally rich in vitamin E, essential fatty acids and antioxidants, is known for its rejuvenating and anti-bacterial attributes. Women of Morocco have used it for generations to combat the dry desert air and reduce the signs of aging. Kahina – Giving Beauty has taken the natural goodness of Moroccan argan oil and made it even better by formulating it into a luxurious line of organic products that leave skin radiant and contains no harmful ingredients.
All Kahina – Giving Beauty products contain high concentrations of 100% organic argan oil combined with other beneficial organic and natural ingredients for a luxurious and highly effective regimen. They are formulated according to EU organic standards that guarantee the highest measure of responsibility toward consumers and the environment. All products are 99% natural and use organic botanicals whenever possible. Kahina – Giving Beauty never uses parabens, synthetics, sulfates, petroleum, GMOs, animal byproducts, artificial colors or fragrances.
Giving Beauty Skin Care Brightens Future For Women Worldwide
In Morocco, home of the argan tree, law dictates that the Berber women who live in the argan region are the only ones allowed to extract the oil from the nuts of the tree. For most of these women, this work is their only road to financial and social independence. Cooperatives have been established with the support of the Moroccan government to help these women, most of whom are illiterate. These cooperatives, like the ones where Kahina – Giving Beauty sources its argan oil, provide fair compensation and resources for the women who harvest the oil, including literacy and women’s rights programs.
Kahina – Giving Beauty’s commitment extends to the environment as well. By contributing to the thriving argan industry, the local Moroccan population is given a reason to preserve the argan forests, which have been reduced by half in the past 10 years mostly because of impoverished shepherds and farmers who cut down the trees for firewood.
All Kahina – Giving Beauty products are formulated with organic ingredients whenever possible and manufactured in an eco-friendly, carbon-neutral facility. Kahina – Giving Beauty’s outer packaging is created from 100% post-consumer waste and made in a wind-powered facility, and its bottles are made from recyclable violet glass. Kahina – Giving Beauty offers a 15% discount on product refills to clients who return their bottles to be reused.
Kahina – Giving Beauty will be launching online at kahina-givingbeauty.com, as well as in fine boutiques
I haven’t tried these products out yet but they sound fabulous! And what an interesting story!